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#06 - The 8 step exercise to find your Ideal Client

  1. Establish your Ideal Customer profile: think about who you want to create your Offer for and what your Ideal Customer's profile will be in terms of demographics (age, gender, income, etc.), personality and buying behavior.
  2. Analyze your target market: study your target market to better understand the needs, concerns and interests of your Ideal Client.
  3. Define your product or service offering: Start by making a list of your products or services and their main features. This will help you better understand what you are offering and to whom you are addressing.
  4. Identify your competitive advantages: think about what makes your products or services unique and why your Ideal Customer should choose you over a competitor.
  5. Set your goals: Determine what you want to accomplish with your various Strategies and how you will get there. This will help you focus the efforts you need to put in place that will be most effective in achieving your goals.
  6. Establish your Web Marketing Strategies: use your information about your product or service offering, your competitive advantages, your marketing objectives and your Ideal Customer profile to establish targeted and effective Web Marketing Strategies.
  7. Address yourself to your Ideal Customer: for each action you perform, imagine if it is really addressed to your Ideal Customer, if he will be touched by this action and if this action leads to his conversion.
  8. Materialize your Ideal Client: he will become your best friend, the person you will see every day and think about all the time! Stick his picture on your bedside table to make sure you never forget him!
  9. Implement your Web Marketing Strategies: use your chosen marketing channels (such as social networks, e-mail marketing, content strategy, etc.) to reach your Ideal Customer and get them to buy your products or services.
  10. Evaluate your results: monitor your results and analyze the data to see if you are meeting your goals and if you can improve your Web Marketing Strategies.

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