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Webflow SEO: the best in 2020

Web Design,Freelance,Business
SEO Webflow
Photo by Alex on Unsplash

Have you also been told that Webflow SEO is not as good as Wordpress SEO? I've been told that a lot. But you should know that this is not true! Today, I will prove it to you. I will start by explaining the principle of SEO.

  1. The logic of natural referencing
  2. Webflow SEO: some interesting tips
  3. SEO tools for Webflow

The logic of natural referencing

The natural referencing of a site does not depend on the software you use. It is based on a certain logic. If you manage to respect them (whether you use Wordpress or Webflow), you have every chance of appearing in the results of Google.

But what are these logics, more precisely?

Actually, there are several, but I'll just tell you the basics:

  • The choice of keywords comes into play (You must select them by thinking about your target. For example, which queries are the most popular on Google?).
  • Once you have these keywords, you work on each page of your site, so that it is positioned on these keywords. For Webflow SEO, you can do this easily(without even having to touch the HTML codes). All you have to do is go to the sidebar on the left, under the page tab. From there, you can modify the meta descriptions, meta title, open graph...
  • The way you talk to your audience also indirectly plays a role in the SEO of your site. Indeed, if your audience likes the way you write to them, they will stay longer on your page, and then, Google will notice that the readers love your site. It will definitely rank your website in its search results.
  • The other Webflow SEO techniques, we will see later in detail.

There is a YouTube video in which I describe this at the bottom of the article. Support me by subscribing to the YouTube channel "Happy Desk Design".

SEO Webflow
Photo by Bruce Warrington on Unsplash

Webflow SEO: some interesting tips

On Webflow, you can configure the pages so that they are all optimized for Google. By the way, if you follow my training, you have at your disposal a style guide. It's like on Wordpress. It allows you to modify the themes of your site easily (colors, typography, etc.). It's true that you can create your own style guide, but here, I have created a ready-made one for you :)

On the right side of your screen, still in the sidebar, you can generate headings (Hn: H1, H2 to H6, but the most important are the first 3). You then select on the texts concerned, and you go to this bar to click on the Hn concerned. Do you know it? In at least one of your titles, you must insert the keywords.

Take the opportunity to structure your site as efficiently as possible. This way, Google and visitors to your site will easily understand what you are talking about on your site. This is a very important point.

SEO Webflow
Photo by Chris Lawton on Unsplash

The same goes for the images you insert in the site. They are not taken into account by Google if you do not describe them. But how to describe an image ? Just click on the image, and you can modify its properties (especially the ALT tag). This tag will contain the description of the image. Once again, at least one of these images must contain the relevant keyword. On the other hand, you can modify these properties as soon as you import the image (name, ALT, etc.).

From the dashboard, there are also Webflow SEO settings (obviously, in the SEO tab).

  • You must check the box that you want Google to reference your site.
  • The robots.txt file can be automatically modified. You just have to copy the concerned parameters.
  • Then, the sitemap is automatically created on Webflow. Make sure that the box is checked.
  • Finally, the last step is to link your Google Search Console to Webflow. Go to Google Search Console, copy the relevant code, and paste it there.
SEO Webflow
Photo by Willian Justen de Vasconcellos on Unsplash

SEO tools for Webflow

There are some tools that can help you to reference your webflow site. One of the most powerful and popular is SEMrush. There is a free and a paid offer, but you can already start by trying the free SEMrush plan:)

When you are satisfied, I advise you to switch to a paid subscription. This subscription offers more possibilities. For example, you will be able to perform SEO audits (on your site, those of your competitors or your customers). By the way, I talk about it in more detail in another of my articles (if you're interested).

Finally, I have already written an article about other SEO Webflow tips and SEO extensions very powerful for all developers and web designers. Don't hesitate to have a look at it ;)

Webflow SEO is just as powerful as other CMS platforms. That
's why you have to take the time to configure your site :) Do it correctly if you don't want Google to penalize you;)

YouTube: The best SEO is with WEBFLOW - 2020

Come back to this page whenever you want. Did you find any ideas that I forgot? If so, what are they? Leave a comment below or send an email to hello@happydesk.be
Kevin Palombo, Manager of Happydesk
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