We're going to talk about one of the hottest, hottest topics for any self-respecting entrepreneur 🥁🥁🥁....
We're going to talk about rates, specifically the big question: should you charge by the hour or by the value? (🔥)
Who better to inspire the content of this blog post thanAlan Weiss and Blair Enns? These two great gentlemen 👯♂️ well known in the consulting world have decades of experience in the entrepreneurial world where they have helped thousands of professionals set their rates and make money like jaja.
Maybe you think 👇
💬 "Rolala, it's true that my ends of the month are not always easy, I feel like my rates are not high enough, one day it will change but for now I don't dare to increase them..." 💬
As you'll see, we're going to give you our Happy.guide to help you set your rates and maximize your profit!
We'll give you the tips and secrets that these experts have shared to help people succeed in their field
Oh yeah, we almost forgot! We're also going to use ChatGPT's expertise to enrich our content and give you a little extra boost to make your job easier (😺📚)
And that, of course, for more success and profitability (💰💪)
So grab a little vanilla Rooibos, sit back, and let's go kiki, we'll explain everything 🤓
You ready? Let's get it on 🚀
Watch the YouTube video: Setting your rates: by the hour or by value? 7 tips from Blair Enns and Alan Weiss (& ChatGPT)
So, if you want to succeed in business as much as Grant, never forget the importance of setting your rates based on the value you bring to your clients.
Think about your expertise, skills and the results you bring to your clients. If you bring great value to your clients, then value-based pricing may be the best option for you
If you spend a lot of time on each project, then hourly rates may be more profitable for you
If you work with clients who value quality and value, then value pricing may be the best option for you. If you work with clients who have a limited budget, then hourly pricing may be the best option for you
If you are competing with other service providers who charge by the hour, then hourly pricing may be the best option for you. If you are able to differentiate yourself from the competition by offering superior value, then value-based pricing may be the best option for you.
If your goal is to maximize your earnings and position yourself as an expert in your field, then value-based pricing may be the best option for you. If your goal is to charge quickly and efficiently for your time, then hourly pricing may be the best option for you.
Do your research on the rates in your industry. You can find this information online or by talking to other professionals in your field. This will give you a general idea of the rates charged and help you set consistent and sustainable rates
It is important not to underestimate yourself and not to sell yourself short by setting too low a price. You must consider your value, your expertise and the results you bring to your clients. Don't be afraid to set rates that reflect your true value
It is also important to set a solid and consistent pricing strategy. Set prices that match the brand image you have built and stay competitive so that you can make a comfortable living from your business (not especially in terms of price but in terms of value: what "extraordinary" customer experience do you offer for that value?)
Imagine you are a real estate coach with 10 years of experience and you want to set your rates for 3 types of coaching (small-medium-large), use our Happy.guide in 4 steps which are
Step 1: Assess your value
Step 2: Set your rates
Step 3: Communicate your rates
Step 4: Amplify your brand image
Step 5: Be consistent and take the long view
Now you know what type of pricing is best for you and especially for your business.
As you have seen our Happy.guide is really built to support you and to show your real value and this is what will make the difference in the near future in front of your Customer
Don't forget: quality, authenticity and brand image! Use these 3 characteristics of a solid Pricing Strategy to propel your Offer to the front of the stage.
And our last (and crispest 🍪) Tips for today 👉 Think big!
You now have all the keys to help you set your rates and maximize your profit!
It's up to you!
Got an itchy question? Take a break in the community!
How? Join the Happy.webacademy's Happy community for free to propel your business into the stars with 100% crisp info and access a private library of ouffissimes resources 🤪
(And yes, you read that right! It's free)!