Today,

You'll discover an essential Business Strategy to achieve success, and more specifically the method to define your "Why" developed by Simon Sinek (🤔).

Who better than Simon Sinek known for his optimism and great speaking skills, to inspire the content of this blog post!

We're going to introduce you to this must-have method to improve your Business Strategy and help you reach your goals easier and faster 🙌

Maybe you think 👇 

💬 "What's the point of defining my why, I already have my Ideal Customer and my offer all tied up, I think we're good, right? I'm not going to waste time on, again, digging into my positioning!" 💬

As you'll see, defining your why is far from being a waste of time! You'll open your eyes wide 👀, even us writing this blog post, we're still refining our positioning!

And then, in Business nothing is ever finished and even less final, questioning and refining the positioning is a never ending work to always satisfy the market and especially your inner "self".

And of course, our friend ChatGPT is going to famously make our life easier by giving us a little push to use this method and get impressive results (😎).

And all this, of course, for more results and good mood in your Business (🚀).

So grab a little Latte Machiatto, sit back, and let's go kiki, we'll explain everything 🤓

Are you ready? Come on let's go!

Here is what we will see together

1. Who is Simon Sinek and what is his background?
2. What is your "Why" and what are its characteristics?
3. Why is it important to define your "Why"? The 5 benefits of creating a Business Strategy based on this method
4. What is Simon Sinek's method of defining "Why"? The 4 basic rules to know
5. The Happy.guide in 3 steps to define your "Why" based on Simon Sinek's method
6. The 7 questions to ask yourself to help you refine and define your "Why".
7. Our 3 tips for using the "Why" method effectively in your business strategy
8. How to use ChatGPT to help you define your "Why" (Concrete example)

Don't feel like reading? (even though this article will only take you 12 minutes to read, watch in hand⌚)

Watch the YouTube Video: Defining your "Why": How Simon Sinek can help you with your Business Strategy (& ChatGPT)

1. Who is Simon Sinek and what is his background?

1. Simon Sinek is a bit of a muse for "Why" (🧐).
2. He is a pure Englishman, but it is in the United States that he made his career (🇺🇸).
3. He studied law and communication (📚), but soon realized his passion lay elsewhere (🤔).
4. He worked for several companies before embarking on writing his first book "Start With Why" (📖).
5. This book changed his life and became an international bestseller (🌎), since then he has written several other bestselling books.
6. Simon Sinek is a sought-after speaker (🎤) and has given speeches around the world for businesses, organizations, governments, and even the military (💼).

Here's where to find Simon Sinek:

• Website: https: //simonsinek.com/
• YouTube: https: //www.youtube.com/user/SimonSinek
• Instagram: https: //www.instagram.com/simonsinek/
• Facebook: https: //www.facebook.com/simonsinek

2. What is your "Why" and what are its characteristics?

The "Why" method is a Strategy of focusing on the "Why" rather than the "How" or "What" (🤔).

This means that before you can think about what you're selling or how you're selling it, you must first understand why you're doing it (🧐)

To give you a concrete example, let's take the case of Nike👟

1. Before becoming one of the world's largest sports brands, Nike was a small running shoe company (🏃‍♂️)
2. But thanks to their strategy of defining their "Why", they have managed to stand out from the competition
3. Their "Why" is to "allow every athlete to express themselves and excel" (🌟)
4. Everything they do, from their product design to their marketing, is based on this philosophy
5. This has allowed them to create a community of passionate fans who share the same values (💪)

So, if you want to succeed in Business, never forget the importance of defining your "Why" and using it to guide all of your business decisions (🚀). Who knows, maybe you'll be the next Nike!

The 3 key characteristics of the "Why" method are:

• Based on a long-term vision

the "Why" is a goal to achieve, not just a product or service to sell

• Customer centric

the "Why" must respond to the needs and values of the customers, not just to the company's objectives

• Emotional connection

By focusing on the "Why", the company can create a relationship of trust with its customers, sharing the same values and objectives

3. Why is it important to define your "Why"? The 5 benefits of creating a Business Strategy based on this method

1. Benefit #1 🧐 : Understand your goal

1. Defining your "Why" helps you understand your purpose and give meaning to your work
2. It can give you a sense of satisfaction and motivation in your business

2. Advantage #2 🥸: Differentiation from the competition.

1. By focusing on the "Why", you can create an emotional connection with your Customers who will remember you as a company with a strong mission and vision
2. Moreover, by defining a why that is unique and original to you like Nike, Customers will want to wear your brand or be part of the experience that you and only you offer.
3. You create your blue ocean
4. To go further in this Strategy, we invite you to read the blog article: Complete guide to differentiate yourself from your competitors inspired by the book Blue Ocean Strategy (& with the help of ChatGPT)

3. Advantage #3 🤩 : Talent Attraction.

1. People like to work for a company that has a clear purpose and a positive impact on the world
2. By using the "Why" to communicate your mission, you can attract motivated and passionate talent

4. Benefit #4 🤓: Business Alignment.

1. The "Why" can help align the goals and values of everyone in the company
2. By creating a strong corporate culture and fostering collaboration

5. Advantage #5 🥳 : Innovation

1. By focusing on the "Why", you can find innovative solutions to meet your clients' needs and achieve your long-term goals.
2. This can lead to new offers in your business

4. What is Simon Sinek's method of defining "Why"? The 4 basic rules to know

1. Rule #1 ☝️ : Start with the "Why".

1. Start by focusing on your purpose and the reason your business exists
2. This allows you to define a clear and inspiring mission for your company

2. Rule #2 🤏: Think about the "How."

1. Once you have defined your "Why", you can start thinking about how to implement it.
2. Think about your values, your products or services, your marketing strategy and your corporate culture

3. Rule #3 👉 Put your "Why" first.

1. In all the decisions you make for your business, make sure that your "Why" is always at the center of your thinking
2. This allows you to keep your mission clearly in mind and make decisions in line with your values

4. Rule #4 👌: Communicate your "Why" clearly.

1. Finally, make sure that your "Why" is clearly understood by your team, your clients and your partners
2. This can be done through marketing messages, team meetings and corporate events

The 3 tips for using Simon Sinek's "Why" method:

• Ask open-ended questions

To understand your customers' motivations and why they choose your company, ask them open-ended questions to learn more about them

• Use storytelling

Storytelling is a powerful technique to communicate your "Why" to your audience

Tell stories that illustrate your mission and vision for your business

• Involve your team

Involve your team in the creation and execution of your "Why" strategy.

This can create a sense of shared responsibility and motivate her to work together to achieve your goals

5. The Happy.3-step guide to defining your "Why" based on Simon Sinek's method

1. Step 1 🫵: Ask yourself questions

1. To find your "Why", you must first think about your mission, values and vision for your business.
2. Ask yourself questions (🤔) such as.
3. "What motivates me to get up every morning?"
4. "What am I passionate about in my work?"
5. "How can I make a positive impact on the world?"
6. You will find answers to your why with these questions

2. Step 2 ✍️ : Define your "Why".

1. Use the answers you found in the first step to define your "Why".
2. Your "Why" should be a clear and inspiring statement that summarizes your mission and vision
3. For example, "We want to change people's lives through technology" or "We want to help people feel safe and confident in their daily lives." (🌟)

3. Step #3 ✋ Put your "Why" first

1. Once you have defined your "Why", you need to ensure that everyone in your company is aligned with that vision.
2. Your communication with your customers should always be about why
3. Make sure you align your website, your social networks, your newsletters and content with your "why" in the back of your mind

6. The 7 questions to ask yourself to help you refine and define your "Why"

• 👉 Question #1: What are you passionate about?

To find your "Why", it is important to start with what you are passionate about and what motivates you. Think about what makes you tick in your work and what you like to do.

• 👉 Question #2: What are your values?

Your personal values must be aligned with your "Why". Think about what is important to you and what you want to stand for.

• 👉 Question #3: What is your vision?

You need to have a clear vision of what you want to accomplish with your business. Think about what you want to change in the world and how you are going to get there.

• 👉 Question #4: What is the problem you are solving?

Your "Why" should be based on solving a specific problem in the company or industry. Think about what is bothering you or what you would like to see changed.

• 👉 Question #5: Who do you work for?

You need to know who your target audience is so you can define your "Why." Think about who you want to help and how your business can impact their lives.

• 👉 Question #6: What is your competitive advantage?

To differentiate yourself from your competitors, you need to know what makes you unique. Think about what you bring to your market or industry.

• 👉 Question #7: How will you measure your success?

You need to have clear goals for your business so that you can measure your success.
Think about how you are going to measure your impact and what you want to accomplish in the long run
It is the greatest motivation to see that you are successful in accomplishing your "why".

7. Our 3 tips for using the "Why" method effectively in your business strategy

• ✨ Tip #1: Stay true to your "Why?"

Once you have defined your "Why", make sure that all your business decisions are in line with this mission, this will allow you to create a consistent and inspiring brand for your customers

• ✨ Tip #2: Use your "Why" as a guide

Use your "Why" as a guide to make tough decisions and strategic choices for your business.
If a decision doesn't fit your mission, you can be sure it's not going in the right direction

• ✨ Tip #3: Clearly communicate your "Why?"

For your mission to have an impact on your customers, you need to communicate it clearly
Use your "Why" as the basis for your marketing and storytelling, and make sure your customers understand what your company stands for

8. How to use ChatGPT to help you define your "Why" (Concrete example)

Here is a sample question to ask ChatGPT to help you define your why:

Imagine you are a young entrepreneur, you want to find your Why. How to use ChatGPT to facilitate your search for data for your market research by following the steps in our Happy.webacademy Guide which are

Step 1: Ask yourself questions
Step 2: Define your "Why"
Step 3: Put your "Why" first

To conclude,

You have just seen a Business Strategy essential to achieve success, and more specifically the method to define your "Why" elaborated by Simon Sinek (🤔).

You have understood very well by now that defining your why is far from being a waste of time and that in Business the questioning and refining of the positioning is a never ending work to always satisfy the market and especially your inner "self".

And our last (most crunchy 🍪) Tips for today 👉 Listen to your intuition, sometimes you may feel like a choice is not the right one, even if you can't explain it rationally, you know deep down that you shouldn't go that way. In these cases, trust your intuition and try to analyze why you feel that way. This can allow you to make more informed decisions for your Business and be even more in line with your "why", your values and your mission.

You now have all the keys to improve your Business Strategy and help you reach your goals easier and faster (🙌).

It's up to you!

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