Today,

You will know everything about this famous Ideal Customer and especially how to define him SUPER MEGA simply thanks to our 11-step method based on the principles of the book Storybrand by Donald Miller

Who better than Donald Miller, a great specialist in positioning clarification, to inspire the content of this blog post!

Maybe you think 👇 

💬 "I don't want to target one type of person, it's too complicated and I feel like I'm closing the doors to a bigger potential customer base" 💬

As you will see, we are going to present you with an infallible method that works in 2023 to define your Ideal Customer from every angle and to learn how to tame him in order to better sell your Offer to him without scaring away those who do not have the typical profile of your Ideal Customer.

And this, of course, for more sales and customers who have the smile

So grab a little double espresso, get comfy, and let's go kiki, we'll explain everything 🤓

You ready? Let's go!

Here is what we will see together

1. Who is Donald Miller and what is his background?
2. What exactly is defining your Ideal Client and how does this step allow you to increase your efforts tenfold?
3. Why define your Ideal Customer? The 10 benefits of defining your Ideal Customer
4. What is the method for identifying your Ideal Client from the book Storybrand by Donald Miller?
5. What are the 11 steps to defining your ideal client? Inspired by the Donald Miller method
6. The 8 questions to ask yourself to know if you have defined the right Ideal Client in 2023
7. Our 10 tips for defining your Ideal Client in 2023
8. How to use ChatGPT to define your Ideal Customer in 2023 (Example)

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1. Who is Donald Miller and what is his background?

1. Donald Miller is an American author, speaker and entrepreneur known for his books on communication and customer psychology.
2. He is best known for his best-selling book "Building a StoryBrand: Clarify Your Message So Customers Will Listen".
3. He founded StoryBrand, a company that helps companies clarify their message to attract more customers.
4. He has also written other popular books such as "A Million Miles in a Thousand Years" and "Scary Close".
5. He is a popular speaker, and has shared the stage with the likes of Tony Robbins, Seth Godin and many others.
6. In short, it is a real mentor in terms of communication for companies that want to stand out and attract customers like flies to honey!
7. Here's where to find Donald Miller:

• Website: https: //storybrand.com
• LinkedIn: https: //www.linkedin.com/company/storybrand/
• Instagram: https: //www.instagram.com/storybrand/
• Facebook: https: //www.facebook.com/people/StoryBrand/100064458235215/

2. What exactly is defining your Ideal Client and how does this step allow you to increase your efforts tenfold?

1. Defining your Ideal Client is part of the 3 pillars of your foundation

1. Ideal customer
2. Message
3. Positioning
   

2. It is THE person who will be 100% concerned by your offer

I might as well tell you that you MUST go through this step before doing anything

3. It's all about visualization:

1. Who is this person?
2. What are its needs?
3. His desires?
4. His fears?
5. (And other questions much more advanced to come to think like him)...
   

Once you have taken the time to define your Ideal Customer, you can create your Targeted Strategies, compelling offers and messages that speak directly to them and make them resonate.

With this step, you can save yourself a lot of effort of not knowing where you're going, going backwards, hesitating and everything you put in place will be a real magnet to attract your Ideal Clients to you.

The 3 characteristics of a well-defined Ideal Client:

• Clair
• Précis
• Best friend

3. Why define your Ideal Customer? The 10 benefits of defining your Ideal Customer

1. Benefit #1 🧰 : Create impactful content.

1. No more irrelevant or uninteresting content
2. Once you know who to talk to, you know what they are looking for and what they want to read, see or hear

2. Benefit #2 🗜️: Understand your audience and easily build a relationship

1. A well-defined Ideal Client allows us to better understand their expectations
2. When he feels understood and confident, a relationship is created since he will identify with you and your Offer

3. Benefit #3 🪜 Create 100% tailored offerings that sell.

1. What does my Ideal Client need?
2. What is he looking for?
3. If you have created his card, you know exactly how to answer these questions

4. Benefit #4 🪛 Knowing exactly what words and phrases to use to sell

1. You need to know his vocabulary and type of language
2. In order to address him in his own way of speaking and have a more impactful relationship

5. Benefit #5 🔧 No more feeling like you have to "guess."

1. Note the difference:
2. "Let's see if I publish this, will I get any feedback?"
3. "What does my Ideal Client need me to publish to help them?"
4. You position your Ideal Client at the heart of each of your reflections and there is no more guesswork

6. Benefit #6 🔨 : Reduce your advertising costs.

1. A well-targeted Ideal Client means targeted advertising and a lot of money and energy saved

7. Benefit #7 🪚: Being able to really help your client and make a difference.

1. Bringing a solution to a problem is the goal of every entrepreneur
2. Determining which problem to solve without knowing who is causing it is very complicated to implement

8. Benefit #8 📐 : Clarify your communication

1. It is important to have consistent communication
2. Who repeats himself, yes yes!
3. Which constantly aims at one and the same objective

9. Benefit #9 🔩 : Create a community.

1. Having a specific Ideal Client means attracting a group of people who are on the same wavelength
2. They understand each other and face the same problems, which creates a real group cohesion

10. Advantage n° 10 ⛓️ : Allow you to live from your passion

1. By following our guide based on Donald Miller's method, you will be able to live your passion more serenely by attracting Clients with whom you want to work

4. What is the method for identifying your Ideal Client from the book Storybrand by Donald Miller?

Donald Miller's 7-Step Method:

1. Create a main character, a kind of "hero" (you) who will solve the problems of your clients
2. Identify the bad guys, in other words "the problems" that your Clients face
3. Show how your main character (you) will help your Clients overcome these problems
4. Offer your Clients a transformation (becoming better) by solving their problems
5. Use repetition to keep your customers engaged in your story
6. Use emotion to get your Clients to act
7. Make a call to action to get your clients to act

5. What are the 11 steps to defining your ideal client? Inspired by Donald Miller

1. Step #1 👷 Start by asking yourself what type of person you don't want to work with

1. Always easier to know what you don't want than what you do want
2. Determine which profile will not thrill you in your everyday profession
3. With which Client is it "No Way" 🚫

2. Step 2 🧑⚕️ : Then list 2 to 3 niches that you know or are passionate about: Your niche

1. Which community do you want to target?
2. What group of people do you want to impact?
3. In which group do you feel comfortable and in symbiosis?
4. To help you, we have written an article about the importance of the entourage by Tony Robbins, which we invite you to read: How the entourage promotes success: The method of elevation by one's peers by Tony Robbins

3. Step 3 🧑🌾: Determine who is already buying your products or services

1. It's important to understand who is already buying your products or services
2. This will give you an idea of what type of person might be interested in what you are offering in the future

4. Step n° 4 🧑🏭 : Now visualize one person who will represent this niche : Your Ideal Customer

1. Describe it in physical detail
2. What does it look like?
3. How old is he?
4. Is it sporty?
5. Does he wear glasses (this may be important for your Advertising Strategy)
6. ...

5. Step 5 🧑💼: Describe your interests and passions

1. Identifies topics of interest
2. What areas are they interested in?
3. Does he watch documentaries, series ... (Interesting to capture his attention in your content)
4. Which ones exactly?

6. Step #6 🧑🎨: Describe the challenges and problems he or she faces

1. What obstacles does it encounter?
2. What are its limits?
3. Do they have fears that prevent them from doing certain things?

7. Step #7 🧑🚒: Try to understand how they make purchasing decisions

1. How does it react to an offer?
2. What are his emotions?
3. What would make the difference and move him to action?
4. Understand the selling points that work best with him

8. Step #8 🧑🚀: Describe where your Ideal Client spends their free time online and offline

1. Very important to know what he does with his free time
2. This is the best time to get their attention
3. You'll be able to understand where they are most likely to see your ads

9. Step 9 🧑⚖️: Describe your values and beliefs

1. This is the best way to get inside his head and understand how he perceives the world
2. Once you have understood its philosophy, you can adapt your communication according to
3. This will allow you to create a relationship of trust with him

10. Step #10 🧝: Describe the outcomes and benefits your Ideal Client is looking for.

1. What are your Ideal Client's desires?
2. What does he dream about?
3. Where does he want to land in 1 - 5 - 10 years?
4. This will allow you to create products or services that meet their needs and to formulate sales arguments that speak to them

11. Step #11 🧙 Use all of this information to create a story that represents his journey

1. It's a great way to remember all the information you've gathered
2. It will also allow you to better understand your customers and create advertising campaigns that speak to them
3. Thanks to this step, you will have a clearer vision of who your Ideal Client is, how you can reach him and speak the same language as him

6. The 8 questions to ask yourself to know if you have defined the right Ideal Client in 2023

• 👉 Question #1: Do you have a clear and accurate vision (even of a real person) in your head?
• 👉 Question #2: What are his/her problems? What keeps him/her awake at night?
• 👉 Question #3: What are his/her goals? What does he/she really want?
• 👉 Question #4: How can you help her? What are your products/services that can solve her problems?
• 👉 Question #5: Where can you find him/her?
• 👉 Question #6: What are his/her objections? Why wouldn't he/she choose you?
• 👉 Question #7: Who are his competitors? Who else is trying to solve his problems?
• 👉 Question #8: How will you connect with him/her? How will you connect with him/her?

7. Our 10 tips to define your Ideal Client in 2023

• ✨ Tip #1: Do a market study, it's essential to know your Ideal Client
• ✨ Tip #2: Use social media to connect.
• ✨ Tip #3: Attend events and trade shows to meet with potential Clients.
• ✨ Tip #4: Create quality content that meets the needs of your Ideal Customers.
• ✨ Tip #5: Use marketing tools to automate your marketing campaigns.
• ✨ Tip #6: Use data to target your ad campaigns.
• ✨ Tip #7: Use testimonials from your existing Customers to attract new Customers.
• ✨ Tip #8: Use partnerships to reach new potential customers.
• ✨ Tip #9: Use online advertising to reach your Ideal Customers.
• ✨ Tip #10: Make special offers to attract new Customers.

8. How to use ChatGPT to define your Ideal Customer in 2023 (Concrete example)

Here is a sample question to ask ChatGPT to help you define your Ideal Customer in 2023:

Hello ChatGPT, imagine that you are a web designer specialized in food, help me to define my Ideal Client following these steps (see the 11 steps of our method)

To conclude,

You now know exactly how to define your Ideal Customer SUPER SIMPLY thanks to our 11-step method based on the principles of Donald Miller's book Storybrand

You were able to discover THE foolproof method that works in 2023 to define your Ideal Customer from every angle and learn how to tame them to better sell your Offer without scaring away those who don't have the typical profile of your Ideal Customer.

And our last (and crispest 🍪) Tips for today 👉 Your Ideal Customer must become your BEST FRIEND!

• Each Strategy
• Each Offer
• Each Design
• Each Content
• Each Advertisement
• In short, every decision

That you are going to take for your Business, you must do it through the eyes of your Ideal Customer because it is him who will buy your Offer! Pssst! Find a picture that you think looks like him and put it somewhere on your desk to always remember it! And don't hesitate to review his profile every 6 months to be sure that he still corresponds to YOUR Ideal Customer!

You now have all the keys to draw up a composite portrait of your Ideal Customer from all angles and thus consolidate your positioning and create a customized offer.

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