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6 steps to launch your business ecosystem with Valentine Helsmoortel from Prêt-à-Poster and Self-Made Business Collective

23/12/2022
Business
6 steps to launch your business ecosystem with Valentine Helsmoortel from Prêt-à-Poster and Self-Made Business Collective
6 steps to launch your business ecosystem with Valentine Helsmoortel from Prêt-à-Poster and Self-Made Business Collective

Today,

You will understand all the steps to create a concrete Business ecosystem and the best way to do it to be profitable from day 1

It is with Valentine Helsmoortel founder of Prêt-à-Poster and Self Made Business Collective, that we are going to talk about Business ecosystem and more specifically about her process that she set up to create her own ecosystem

Maybe you think 👇 

💬 "I already can't make my one and only Business work, how can I already think about creating a whole Business ecosystem??" 💬

As you will see, a business ecosystem is not reserved for an elite. Anyone who has a good vision of their objectives and a clear target can create or even prepare the steps to be taken to develop a concrete business ecosystem.

And this, of course, for more profitability and a positive attitude

So grab a little ristretto, get comfy, and let's go kiki, I'll explain everything 🤓

You ready? Let's go!

Here is what we will see together

  1. Who is Valentine Helsmoortel and what is his background?
  2. What is a business ecosystem and what are its characteristics?
  3. Why develop a Business Ecosystem? The 5 advantages of creating a business ecosystem
  4. What is the best way to develop a business ecosystem to be profitable from day 1?
  5. What are the 6 steps to create a business ecosystem?
  6. 9 questions to ask yourself before starting a business ecosystem
  7. Valentine Helsmoortel's 8 tips to create a business ecosystem and be profitable from day 1

Don't feel like reading? (even though this article will only take you 10 minutes to read, watch in hand⌚)

Watch the YouTube video: 6 steps to launch your business ecosystem with Valentine Helsmoortel from Prêt-à-Poster and Self-Made Business Collective

On the channel, I talk about Webflow, Design and Business and if you're interested in the topics don't forget to like and subscribe to the channel.

1. Who is Valentine Helsmoortel and what is his background?

6 steps to launch your business ecosystem with Valentine Helsmoortel from Prêt-à-Poster and Self-Made Business Collective
Valentine Helsmoortel
  1. Valentine has a passion for fashion, the web, entrepreneurship and enjoying life
  2. Independent at heart, she quickly discovered that being an employee was not for her
  3. In 2015, she decided to launch herself as a freelancer with only 3 months of financial reserve as security
  4. She quickly managed to make a living out of it and did not hesitate to invest in herself in different trainings with mentors on the other side of the Atlantic such as Melyssa Griffin or Amy Porterfield
  5. As her desire to share continued to grow, she launched Self Made Business Collective, an educational content 100% focused on entrepreneurship
  6. Today, with her business Prêt-Á-Poster, she has set herself the challenge of developing a Saas, an application to help entrepreneurs create content with the help of artificial intelligence
  7. Here's where to find her:
    -Website: https://valentine-helsmoortel.com/
    -Instagram: https://www.instagram.com/valentinehelsmoortel

    -Youtube: https:
    //www.youtube.com/c/ValentineHelsmoortel

2. What is a business ecosystem and what are its characteristics?

  1. A business ecosystem is a group of offers / products / services / actions with an entrepreneurial character
  2. All these elements that are part of this group are complementary
  3. An ecosystem needsa community of actors:
    -Companies
    -Organizations
    -Institutions
    -Suppliers
    -Customers
    -Actionaries
    -...
  4. These players from different fields of activity share a common strategic vision
  5. Example of Apple's business ecosystem:
    -Products: iPad, iPhone, Mac, iWatch, ...
    -Software: TvOS, iOS, ...
    -Applications: iTunes, Safari, GarageBand, ...
    -Service: Apple TV, Apple Pay, Apple Music, iCloud, ...

3 main characteristics of a business ecosystem:

  • A group of complementary offers
  • A community of actors
  • A common strategic vision

3. Why develop a Business Ecosystem? The 5 advantages of creating a business ecosystem

1. Benefit #1 👇: Decreased risk.

  1. It's the principle of "Don't put all your eggs in one basket."
  2. When you have several offers or services that serve the same strategy, if one or the other is not working well, it is not a big problem because the others can compensate for the deficiency
  3. A product or an offer can boost lead conversion for another complementary offer that is part of the ecosystem

2. Advantage #2 👆: Profit maximization.

  1. Creating an ecosystem means developing a business whose different elements feed each other
  2. Once a lead is converted, it is even easier to convert it for a complementary offer and therefore increase your profit

3. Advantage #3 🤝 : Strength in numbers

  1. Having a grouping of complementary offers clarifies the message you are sending to your Lead
  2. This ecosystem is supposed to provide a sense of security to the potential client
  3. "I come to you because I know that there is "everything" I need under your roof".

4. Advantage #4 💪: Tenfold increase in effort.

  1. Creating a complementary offer requires less effort than starting from scratch
  2. If only by experience, market research and knowledge of the target

5. Advantage n° 5 🫵 : Consistency of positioning

  1. Positioning as an expert in its field by creating a "multi-product" to achieve a common strategy
  2. Our image is clear and consistent for the target

4. What is the best way to develop a business ecosystem to be profitable from day 1?

1. Create a community of actors

  1. Avoid trying to do everything yourself
  2. There is a lot of interest in surrounding yourself with experts in their respective fields to create an optimal business ecosystem
  3. Just as the different offers of the ecosystem must be complementary, so must the actors of the community
  4. As it is technical, it is necessary to be able to delegate some parts of the project and to concentrate on the development of the Business, to collect the feedback of the users, to set up its Strategy of attraction of Customers, to optimize unceasingly the marketing etc...

3 tips to optimize your community of actors :

  • Surround yourself only with people with whom you have a "very" good feeling
  • Don't rely on price alone, experience and quality of work should impact your selection
  • Don't be afraid to cross borders, while respecting a decent hourly rate because if you want a good community of actors dedicated to your project, you must always remain honest and emphatic.

5. What are the 6 steps to create a business ecosystem?

1. Step 1 🎯: Position yourself

  1. As when creating a market study, don't hesitate to go and meet your future ideal customer to investigate the problems you could solve
  2. We need to determine who we are going to target, what their problems are and how our Offer will solve them

2. Step #2 📌 Choose the elements that will compose the ecosystem.

  1. Create a meticulously detailed Canva Business Model (or one for each of the elements) in which you will imagine your business ecosystem
  2. Each of the elements of the ecosystem will have to be conscientiously developed
  3. Tips ✍️ below, you will find the complete process that Valentine Helsmoortel used to create his SaaS and if you want to know more about what a SaaS is, I invite you to read the article 👉 Create your first SaaS, Complete action plan in 6 steps

3. Step #3 🧭 Think about the user journey before they become customers.

  1. How will you talk about yourself and your offer?
  2. How can the public be made aware of the Offer you have to propose to them?

4. Step 4 🗺️: Think about the user journey after they become a customer

  1. Once you welcome your first customers, think about how you are going to "onboard" them so that they feel accompanied like a fish in water

5. Step #5 💌: Enable the collection of Customer feedback.

  1. Be creative in the way you collect customer feedback because you will need to motivate your customers to do so
  2. Tips ✍️ a small gift is always more motivating

6. Step #6 🤓 Have a technical team ready to respond to a bug.

  1. If what you have created requires a technical team, surround yourself with the best and most competent people

The 6 steps of creation for the Saas "Prêt à poster" by Valentine Helsmoortel:

1. Step 1: Imagine the final result by creating a model (Figma)

  1. Imagining the structure of SaaS
  2. At first glance, what will it look like?
  3. What will be the user's journey?
  4. Keep it simple, so a few lines and geometric shapes will do the trick

Step 2: Reverse-engineer and prioritize the development of an MVP (Minimum Viable Product)

  1. Use the No Code
  2. Or develop the simplest possible Beta version
  3. It is important to do the minimum and not to invest too much money and energy in this step because it is about creating a test that will be improved and refined afterwards

Step 3: Develop the model

  1. Once it's validated (or almost) go to the final stage

Step 4: Create the algorithm

  1. To make SaaS smarter, don't hesitate to use the latest technologies to innovate
  2. Artificial intelligence is one of them

Step 5: Test the tool

  1. Then, you can test your tool with a larger number of people and get the latest user feedback
  2. Refine and finalize the tool according to

Step 6: Go online

  1. Once everything is up and running, it's time to release to the public

6. The 9 questions to ask yourself before starting a Business? ecosystem

  • 👉 Question #1: Is the market mature to accommodate my project?
  • 👉 Question #2: Do I have the funds to self-finance the project?
  • 👉 Question #3: Am I profitable in my first business?
  • 👉 Question #4: Is my little inner voice telling me to reposition myself?
  • 👉 Question #5: Do I have a life goal that I would like to achieve?
  • 👉 Question #6: Do I want to be CEO of my brand, or CEO of my brand as a person?
  • 👉 Question #7: Am I willing to take risks to start a new project?
  • 👉 Question #8: Can I surround myself with people who are better than me?
  • 👉 Question #9: Can I test a simplified version before developing it (No code 😜)

7. Valentine Helsmoortel's 8 tips to create a business ecosystem and be profitable from day 1

  • ✨ Tip #1: Make word of mouth work to surround yourself with people who are passionate about the project
  • ✨ Tip #2: Surround yourself with competent people and delegate as much as possible
  • ✨ Tip #3: Do some self-work, to figure out what you'd like to do the next 10 years
  • ✨ Tip #4: Dare to reposition yourself, question your business
  • ✨ Tip #5: Develop a side-by-side brand of your personal branding
  • ✨ Tip #6: Communicate regularly on networks while the tool is being created
  • ✨ Tip #7: Think long term and don't follow the trend blindly.
  • ✨ Tip #8: Listen to your inner voice and take things one step at a time

To conclude,

You have just seen the complete process to create a concrete Business ecosystem and the best way to do it to be profitable from day 1

The process that Valentine Helsmoortel founder of Prêt-à-Poster and Self Made Business Collective, has put in place to create his Business ecosystem has no secrets for you.

And my last Tips for today 👉 Be profitable on the first Business model before developing the second, the goal being to create a healthy Business ecosystem and whose Offers feed each other. If your first Business Model doesn't work, first ask yourself why and use this mistake to rectify the situation and build the next one in concrete!

You now have all the keys to create or even prepare the steps to be taken to develop a concrete Business ecosystem.

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